Here's the list of ingredients in the Full Circle Real Fruit Strip: organic apple puree concentrate, organic apple juice concentrate, organic pomegranate juice concentrate, natural flavor, citrus pectin, ascorbic acid, purple carrot and black carrot and blueberry juice for color, organic lemon juice concentrate.
Obviously, the organic ingredients are awesome. What a difference in getting color from carrots and blueberries instead of Red 40, Yellow 5 & 6, Blue 1, and Red 3! These fruit strips seem much more natural to me than the fruit roll up! Just as I was reminiscing about my awesome first fruit strip, I found a cheaper alternative on my quick trip to Aldi last night.
Sound familiar? Both fruit strips contain the same ingredients- just in a different order. This would explain why they taste identical. Both are delicious. The Fit and Active brand ran $0.20 cheaper per strip each. I really like that price and will probably alternate between buying the organic and the conventional.
The nutrition facts are also very similar. Per 1/2 oz fruit strip: cal 45, fat 0, sodium 1%, fiber 1 g, sugar 1 g, protein 0, vitamin C 100%, iron 2%. After all this analysis of ingredients, I'm still left with the question, does this count as a serving of fruit?
Would you consider this a serving of fruit? Or at least half a serving?